Brands today win or lose based on the experience they provide. We make sure your brand comes out on top.
Think of us as your Brand Ops-as-a-service. We provide practical, actionable guidance to support your strategies and your team.
Flexible. Nimble. Fit for purpose. We draw from a deep pool of creative talent and specialized experts to flawlessly execute.
Brands today win or lose based on the experience they provide. We make sure your brand comes out on top.
Think of us as your Brand Ops-as-a-service. We provide practical, actionable guidance to support your strategies and your team.
Flexible. Nimble. Fit for purpose. We draw from a deep pool of creative talent and specialized experts to flawlessly execute.
Success requires you to constantly tell stories and deliver value – to customers, to investors, to the world – that proves there’s no company quite like yours.
Your brand is the best tool for that job, but only if it’s built on a foundation of how people think, feel, act, and make choices.
We build Rarefied brands. Uniquely distinctive strategies, expressions and experiences that support your thesis, shape perceptions, and change behaviors.
Evaluate
Operate
capitalize
Identify opportunities to build category-defining brands and close better deals by learning what buyers really want, and how your companies, acquisitions and investments are truly perceived.
When it's time to re-think strategy - or evolve the brand to match the business - we define a singular position, craft a distinct presence, and provide the tools to amplify your transformation.
Ensure each brand touchpoint across the customer journey is working to give you an edge, and equip your teams to deliver the right experience to the right people at the right time.
Solve for all brand-related needs to create a new name, identity, expression, and experience - delivered at deal speed to support carve-outs, a merger of equals, or a new venture.
Develop your blueprint for architecting and integrating company brands and product portfolios to create a unified market presence with minimal disruption and maximum impact.
Prove why your company deserves a valuation beyond its peer set by strategically activating your brand in support of capitalization or your acquisition roadmap.
Being both red-headed and left-handed, Dan learned at a very early age the power that comes with standing out from the pack.
Dan specializes in the integration of brand strategy with investment and business strategy, with deep expertise in positioning, brand development, brand architecture, portfolio strategy and brand-led innovation.
During his 15+ year career, he has advised a number of C-Suite leaders and investors on brand strategy, business transformation, and strategic communications issues across a wide range of consumer and B2B industries.
Leesa specializes in a brand’s creative expression and believes that content, design, interactions and functionality must come together seamlessly to create truly distinct brand experiences.
Having worked across almost every industry and type of agency, Leesa brings a wealth of experience in behavioral insights, experience design, digital platforms, content strategy, service design and creative solutions, all in service of helping brands create beautiful and useful things out in the world.
If you see Leesa in a coffee shop, restaurant, bar, or high school soccer sideline doing her best work, it's because she's happiest when she's surrounded by the profound inspiration that is observing human behavior.
hello@rarefyco.com
